Below are several examples that might be used to describe the purpose of the project:

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Web Site Design Project

I need a web site for my exotic plant business where potential customers can see what I have and buy online.

Custom Software Project

I need custom software to handle inventory, track sales and print invoices for my exotic plant business.

JAWS Script Project

We have some blind/low vision employees at our exotic plants business who must use an inventory/shipping software called TrackWatch v2.1 that is not accessible to them.

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